ViacomCBS has confirmed the launch of video advertising platform ViacomCBS EyeQ.
It will be developed as a single point of entry for digital video content from the ViacomCBS portfolio, bringing together all of ViacomCBS’ connected video assets — including BET, CBS Television Network, CBS All Access, CBSN, CBS Sports HQ, Comedy Central, MTV, Nickelodeon, Paramount Network, Pluto TV and VH1.
The advantage to advertisers will be the ability to measure views across all platforms and devices.
“The launch of EyeQ marks the arrival of one of the biggest premium video platforms in digital media,” said John Halley, Chief Operating Officer of Advertising Revenue at ViacomCBS. “In unifying the operating backend and go-to-market of three large pre-existing players – CBS Interactive, Pluto TV, and Viacom Video – we have consolidated a massive audience footprint that will deliver quality, scale, and capabilities that cannot be matched.”
A number of transactional models will be supported across a broad demographic spead.
In January Comcast, which runs rival network NBC, announced the debut of One Platform that operates in the same space.
