Esports, women’s, and local sports have been named as part of a new strategy by Eleven Sports.
The five-year old broadcaster owned by Andrea Radrizzani’s Aser Ventures announced its ‘Eleven 2.0’ strategy with a new visual look and an extension to a portfolio that already includes La Liga, Bundesliga, Serie A, Premier League, UEFA Champions League, F1 and the NBA, according to the territory.
Eleven Women will offer fans regular coverage of the Belgian Women’s First Division for the first time, with a wider programme of global rights already in development’ Eleven Next will cover local sport and follows Eleven Sports’ Italian strategy that includes action from Serie C and Serie D. Eleven also streamed over 200 eSports events for fans during the Covid-19 lockdown and will now build out a premium eSports destination.
“Andrea Radrizzani, Marc Watson and the rest of our founding group launched Eleven Sports in 2015 with the belief that there was a market for a new type of sports platform that could deliver for fans in a more flexible, fun and accessible way.
“With our new Eleven 2.0 strategy, we’re going to accelerate our journey with thousands of hours of additional live content every year, an innovative digital first and data led approach and continuous investment in premium rights alongside new investment in longtail and newtail rights in virtual and traditional sports.”
Eleven runs channels in Belgium, Luxembourg, Poland, Portugal, Italy, Taiwan, Japan and Myanmar.