NBCUniversal International Networks (NBCUIN) and the African pay-TV operator StarTimes have launched the 24-hour kids and family entertainment channel DreamWorks on the latter’s platform across Sub-Saharan Africa.
Commenting on the development, Lee Raftery, MD, NBCUniversal International Networks, EMEA, said: “Collaborating with StarTimes on bringing DreamWorks channel’s award-winning shows and beloved characters to Sub-Saharan Africa is a key milestone for our business. We look forward to bringing young viewers the DreamWorks experience, with its compelling slate of adventurous and imaginative animated series, all in one family destination”.
Lily Meng, head of StarTimes Media Division, added: “We are excited to bring DreamWorks to Africa. This launch demonstrates our continuous commitment to providing premium content to African families. And it comes at a very timely moment, while most kids and parents are staying home”.