The number of gross subscription video on demand subscriptions grew by 28% in 2019, according to Digital TV Research.
The net subscriber count rose by 55 million (16%) in 2019 to total 403 million.
It means that gross subscriptions are growing faster than net subscribers with the average SVOD subscriber paying for 1.59 SVOD subscriptions in 2019 – up from 1.44 in 2018.
Simon Murray, Principal Analyst at Digital TV Research, said: “The number of gross SVOD subscriptions increased by 139 million in 2019 to 642 million – having grown by a similar amount in 2018.”
The United States overtook China in 2019 to regain its position as the gross SVOD subscription leader. With about 200 million subscribers each, China and the US together accounted for 63% of the global total in 2019. The US added 43 million subscriptions in 2019, with China up by 35 million.
Ten countries had more than 10 million SVOD subscriptions by end-2019 – collectively providing 84% of the global total.