Viewers across selected European markets will have the opportunity to watch a Formula 1 Grand Prix for free on YouTube, including everything from practice sessions, to qualifying, and all the live race day action from the Nurburgring on October 9-11.
The partnership will see Formula 1 and YouTube livestream the Eiffel Grand Prix in Germany as a social media exclusive on the Formula 1 YouTube Channel in select European territories on Sunday 11 October, 2020. The seven European markets where the feed is available are Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, and Denmark. The deal also provides YouTube with additional content such as race previews, highlights, and analysis.
This partnership presents a unique moment for brands to reach sports fans on YouTube. Advertisers can buy ad inventory against the livestream of the German Grand Prix, in single or across multiple markets, along with the rich content across the entire F1 YouTube channel.
Formula 1 drivers have also found a home on YouTube as creators. Drivers such as Nico Rosberg, Max Verstappen and Lando Norris regularly upload videos to their channels, giving fans an up close and personal view into their lives.