With a renewed focus on bringing more of the arts to more people, Sky Arts will embark on an ambitious programme of activity to support and champion the arts – putting artists, creatives, and public participation centre stage on a channel that everyone across the UK can watch on Freeview.
The move to become free-to-air will include a bold new slate of original programmes and increased and deepened partnerships with artists and arts organisations, providing them with a platform to create and showcase their work. And to support new talent, the channel will launch a series of bursaries worth £30,000 each, that will see leading figures from the arts support and mentor diverse and emerging new artists.
While the Sky Arts linear channel will be made free for everyone, the extensive Sky Arts On Demand library of arts content, with more than 2000 thousand hours of shows, will remain exclusive to Sky and Now TV Entertainment Pass customers.
Philip Edgar-Jones, Director of Sky Arts, said: “There’s never been a stronger need or demand for the arts, nor a more important time to champion and celebrate creativity. That’s why we’re throwing open the doors to make Sky Arts a free channel. During lockdown we’ve seen audiences to the channel increase by 50% and our weekly live paint-along show, Portrait Artist of The Week, reached 4.6 million people with over 20,000 portraits painted.
“As a free to air channel I hope that Sky Arts can help arts organisations and cultural institutions of all shapes and sizes across the UK, providing them with a platform to create and showcase their work to a broad audience. With our renewed focus and mission to increase accessibility and participation across the arts, we want to hear from everyone with ideas for how we might be able to work together – we can only succeed with artists and creatives at the heart of what we do.”