Vice Media Group (VMG) has appointed Bea Hegedus SVP, global head of distribution.
In the newly created role she will lead the company’s global distribution and licensing strategy with a focus on building new US domestic and international partnerships as the company looks to maximise the value of its array of IP around the world.
Hegedus, who will report to Vice Studios president Kate Ward, will be tasked with forging global distribution partnerships focusing on linear, OTT, SVOD and AVOD strategies via the distribution of all Vice’s IP including programming from Vice TV and the recently announced Vice World News.
Alongside a dedicated team, Hegedus will work closely with VIice Media Group’s 35 offices around the world, to build on its content partnerships, such as with All4 in the UK, Bell in Canada, AMC International in Iberia and Hulu in Japan.
Commenting on the appointment, Ward said: “We are delighted to welcome Bea to VICE. Establishing a dedicated distribution group as part of Vice Studios will allow us to supercharge our distribution efforts and deliver stronger and more strategic global partnerships bringing more of Vice’’s powerful programming to an even greater number of viewers, platforms and channels around the world. In doing so we will further maximise the value of our IP and investment in premium programming”.
Hegedus added: “Vice is renowned for making compelling, engaging and original content that reaches young people on a global level, all of which has undisputable appeal to international broadcasters and streaming platforms.
“It is a unique and exciting opportunity to join the company at this time and I look forward to working with Kate, the Studios team and the wider VICE Media Group”.
Hegedus was most recently was at ITV Studios, where she was VP of Global Scripted Content. Previously she held a variety of senior executive and advisory roles at companies including Pinewood Pictures, Lionsgate, MTG (NENT) and Fox TV Studios.
