HBO Max’s more than 4 million may compare badly with Disney’s 10 million sign-ups during its first month, but figures from streaming aggregator Reelgood show that the new HBO streaming service already beats Disney in terms of streaming viewing share and seems to be eating market share from the Top 3 US streamers, Netflix, Prime Video and Hulu (see chart below).
HBO and HBO Max combined have a total number of subscribers of 36.3 million subscribers by the end of June, according to John Stankey, AT&T’s CEO, during the company’s earnings call.
HBO Max was able to reach 4.1 million subscribers in a month without being offered on Roku and Amazon Fire TV.
“We’ve tried repeatedly to make HBO Max available to all customers using Amazon Fire devices,” Stankey told analysts on Thursday.
“Unfortunately, Amazon has taken an approach of treating HBO Max and its customers differently than how they’ve chosen to treat other services and their customers.”
HBO Max has an extensive content library that pulls programming from HBO; the studio’s nearly 100-year-old film and television studio, Warner Bros.; and cable channels including TNT, TBS, and Turner Classic Movies. A subscription costs $14.99 a month, compared to $5.99 for Disney+ and Neflix’s standard plan, which costs $12.99 per month.