Virgin Media has called on Globecast to provide playout for its ‘pop-up’ HD exercise channel Get Moving.
With the Coronacrisis requiring us to get more exercise, Virgin Media initially launched the channel itself, but then decided that a more robust, flexible and fully managed playout solution was needed and turned to Globecast.
Juliet Bayliss, Sales Director, Globecast, said, “We already have a strong relationship with Virgin Media via our partnership in launching the UK’s first dedicated 4K Ultra HD entertainment channel in autumn 2018 – Virgin TV Ultra HD. We’re really pleased that they have once again turned to us to provide the quality of service and robustness needed, as well as quick turnaround launch.”
Globecast is providing Cinergy-based playout at its London facility, along with scheduling, 24-hour monitoring and fibre delivery services. It’s also providing compliance assurance for the channel.
Get Moving features fitness sessions led by Olympic gold medallists, including Daley Thompson.