Virgin Media customers can now watch all of the Sky Cinema channels and its on demand library directly through the Virgin TV app.
Previously customers needed to use a dedicated Sky Cinema app to view the channels on the go. The cablenet says the new feature will provide a more streamlined experience.
Up to five different devices can be registered to the TV Go app.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said “With Sky Cinema now available through our TV Go app, our customers will now enjoy a more streamlined experience when watching their favourite movies on their devices. This new feature is one of many recent additions over the past few months to enhance the viewing experience for our TV customers.”
The Virgin TV Go app is available to all Virgin Media TV customers and users can install it on multiple devices. Any two devices can be used to watch content at the same time, meaning that households can benefit from multiroom viewing.