Over two million homes in Poland now actively use Samsung Smart TV.
According to Samsung, over 80% of new Samsung Smart TVs in Poland are connected to the internet. Furthermore, in the first quarter the platform had 25% more active users than in the corresponding period in 2019. In the first half of this year, Poles bought 250,000 Samsung sets, 95% of which were smart TVs.
Commenting on the development, Grzegorz Stanisz, head of RTV at Samsung Electronics Polska, said: “For most of us, the last few months have been spent mainly at home. Looking for entertainment and attractive movies, games or concerts, we were more eager to discover new possibilities of our smart TV sets, which reflects the increase in the number of active users. In Samsung Smart TV we find the most popular VOD applications, both Polish and foreign, which, along with an attractive offer, are always at hand. We don’t have to wait until the evening to watch the next episode of our favourite series, found in the schedule. We’ll see it when we want to. These are smart devices that ensure comfort that we quickly get used to”.
He added: “What further confirms the important role of this largest home screen is that we are now more often discussing movies and series that premiere on VOD services than those we watch in the cinema or television.
“Waiting for the last episode of the final season can transform into a widely commented cultural phenomenon. It shows how the role of the television and the way the content has been changed over the years”.
Broadband TV News notes that Samsung earlier announced that it sold nearly 106,000 TV sets with AI in Poland in the first five months of this year.
