The internet advertising market in Bulgaria grew by 19.4% in 2019.
According to Capital, quoting the findings of the AdEx 2019 survey produced by IAB Bulgaria, it was worth a net BGN122.1 million (€62.4 million), though most participants in the survey now expect a double-digit contraction in online advertising this year.
Although the Bulgarian market performed much better than most others in Europe last year, with the average increase in 2019 being 12.3%, it will have to grow still faster to catch up with other markets.
In 2018, internet ad spend per capita was, at €7.2 one of the lowest in Europe. It was followed by Belarus, Serbia and Romania.