Virgin Media is adding 100 linear channels in one following an agreement with ViacomCBS.
The UK cablenet now features a dedicated app for Pluto TV, which also comes with an extensive on demand library. Its streaming platform includes thematically curated channels such as Pluto TV Movies and Nosey with full episodes of The Steve Wilkos Show, The Maury Show and The Jerry Springer Show. There are also single series channels like FBI Files and Unsolved Mysteries, and a variety of branded channels, curated from the libraries of more than a hundred content partners, including parent company ViacomCBS.
Pluto TV’s VOD selection spans more than 1,000 titles, with hit series Skins, British drama The Commander and Gordon Ramsay’s Hell’s Kitchen.
“At Pluto TV, we strive to create a new digital TV experience for audiences with an ever-expanding universe of original channels and on-demand programming,” said Maria Kyriacou, President, ViacomCBS Networks UK. “Being present on a high-quality platform such as Virgin Media helps us target new viewers and brings us closer to our goal.”
“Pluto TV is a great app that provides a diverse range of programmes from top movies to top TV shows. The good news for our customers is that the app is available at no extra cost and joins our collection of top apps on our TV platform,” added David Bouchier, Chief Digital Entertainment Officer, Virgin Media.
Pluto TV is the latest app made available to all Virgin Media TV customers. It can be found in the Apps & Games folder. In recent months, Virgin Media has added BBC Sounds, My5 and All 4 apps to its TV platform.