WarnerMedia has announced that Johannes Larcher will join the company next month as head of HBO Max International.
He will report to Gerhard Zeiler, CEO, WarnerMedia & President, WarnerMedia International Networks and be responsible for the international rollout and management of WarnerMedia’s direct-to-consumer product HBO Max, which launched in the US on May 27. His first focus will be the launch in Latin America, which is expected in 2021.
Larcher will work closely with Whit Richardson, president, WarnerMedia Entertainment Networks, Latin America and Priya Dogra, president, WarnerMedia Entertainment Networks, EMEA & APAC.
Commenting on the appointment, Zeiler said: “I got to know Johannes as a passionate entrepreneur. His leadership skills, together with his strong direct-to-consumer and digital experience, international business foundations and tech expertise give him the perfect background to drive the growth of HBO Max beyond the United States”.
Larcher added: “Living at the crossroads of digital technology and content, I’m thrilled to help create unforgettable entertainment experiences for consumers in international markets and make HBO Max an indispensable streaming service around the world”.
Larcher currently serves as MD, Digital at MBC Group in Dubai. From 2016 to 2018, he was co-founder and CEO of SubVRsive in Austin, Texas and from 2009 – 2013 he served Hulu as senior VP, International, Earlier, he was president and CEO of online video education start-up Academy123 GM International for paid search pioneer Overture Services. Larcher started his career in 1995 at McKinsey in Los Angeles.
