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Hamilton gives Disney+ 74% app boost

July 7, 2020 11.40 Europe/London By Julian Clover

Disney’s decision to premiere musical feature Hamilton on its newly launched streaming service, rather than way for cinemas to fully reopen, has paid off with a significant spike in app downloads.

Hamilton, based on Lin-Manuel Miranda’s musical interpretation of one of the founding fathers of the United States, made its debut on Disney+ on Friday July 3.

Analytics firm Apptopia reported that this led to the Disney+ app being downloaded 752,451 times across the globe from Friday through until Sunday. This includes 458,796 in the United States alone. A download of the app doesn’t guarantee that a subscription followed.

In the United States, the figures represent a 74% uplift on the average of the four weekends in June (Friday to Sunday).

Last month, Disney+ brought an end to its one-week trial offer, preventing subscribers taking the trial and enjoying Disney’s prize, before turning down the opportunity to pay.

The Hamilton film, originally scheduled for release in October 2021, is a recording of the Broadway production with its original cast.

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Filed Under: Editor's Choice, Newsline, Top Story, TV Tagged With: Disney, Hamilton Edited: 8 July 2020 12:45

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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