A quarter, or 291 million, SVOD subscriptions will come direct to SVOD platforms via mobile apps, according to the latest report published by Digital TV Research.
Furthermore, another 170 million – 15% of the global total – will come indirectly via mobile operators. Therefore, 40% of SVOD subscriptions will be through smartphones by 2025.
The report notes that the SVOD sector is growing rapidly and that there will be ,161 million SVOD subscriptions by 2025; up from 642 million at end-2019. However, global players cannot rely on direct fixed broadband subscriptions alone to boost numbers. SVOD subscriptions via direct fixed broadband connections will reach 526 million by 2025 – or 45% of the total. A further 176 million – 15% of the global total – will be achieved indirectly via partnerships with pay-TV operators.
By 2025, 30% of global SVOD subscriptions – or 346 million – will be indirect either via a partnership with a mobile operator or through a distribution deal with a pay TV operator.
Simon Murray, principal analyst at Digital TV Research, said: “A major advantage to SVOD platforms of partnerships with local mobile or pay-TV operators is immediate access to their subscribers. Local players can also undertake billing in local currencies. The operators gain commissions and kudos from carrying the SVOD platforms”.
Netflix has expanded the number of these partnerships rapidly in recent years. From the 493 operators surveyed, Netflix has deals with 111 of them. After a slow start, Amazon Prime Video is rapidly increasing its partnerships, with 52 recorded.
For more information on the SVOD Forecasts by Vendor report, please contact: Simon Murray,
simon@digitaltvresearch.com, Tel: +44 20 8248 5051
