As a result, its content will be offered on Huub, a streaming service available to customers of Elisa Elasmus’ cable service, from this month.
Commenting on the development, Toomas Ili, Elisa’s content procurement manager, said: “In addition to the best domestic series already available from our TV channels, Elisa’s exclusive original series and both domestic and foreign feature films, the first top British series bearing the BBC quality label will reach Huub’s subscribers already in July”.
Salim Mukaddam, VP of collaborative projects and content sales at BBC Studios EMEA, added: “We are happy to start cooperating with Elisa in Estonia to bring our best drama series to their platform. We have been licensing our content in Estonia for many years and we know that the local audience is very interested in British series. We hope to further expand our collaboration in the coming years”.