Notably, for the first time Sky customers will be able to choose whether they want to sign up for a further annual subscription after the first contract term or switch to a subscription which can then be cancelled monthly for an additional charge. Existing customers will have the same flexibility if they take out a new 12-month subscription at the end of their existing contract period.
In the main subscription, all customers receive the Sky Q set-top box with the Entertainment package including Sky Go with download function for €12.50 per month in the annual subscription term. If they switch to a flexible monthly subscription afterwards, €15 per month will be charged.
Customers can sign up for various additional packages: Football Bundesliga (€12.50/month), Sport (€5/month), Cinema (€10/month), Entertainment Plus (€7.50/month) and Kids (€5/month). In the flexible monthly subscription, the packages each cost €2.50 extra per month; the price remains the same for the Kids package.
Other options for an additional charge are Ultra HD (€5/month), Multiscreen (€10/month) and Sky Go Plus (€5/month).
“We have promised that we want to start a new era of television in Germany and offer an incomparable television experience – this is the next big step on this path,” said Devesh Raj, CEO of Sky Deutschland. “With our new packages and our new pricing structure, we are making it easier and more convenient than ever for our customers to access all the content and apps they love – all in one place on the world’s leading all-in-one platform, Sky Q.”