In this role, he will develop the channel’s general creative strategy and will take part in creating new programme concepts. He will also work on renewing RTVI’s positioning and promoting the brand.
Commenting on the appointment, RTVI’s majority owner Mikayel Israelyan said: “While working on expanding our business and increasing our audience, striving to keep the ties with Russian culture, we studied best practices and decided to create a new position and offer it to Sergey, who’s well known both in Russia and abroad. Sergey frequently visits countries with a high concentration of Russian-speakers and perfect-ly understands the mentality of our diaspora. We are sure that with Sergey coming on board RTVI will develop a new unique voice”.
Shnurov has been described as Russia’s most popular rock star. He said: “Throughout my life I’ve been working with the collective image of a Russian person, the topic of our mentality has always been the centre of my attention. In my work, I try to maintain a connection between our culture and language. Leading the RTVI team, I plan to develop a platform for discussing the most pressing and relevant issues on the international agenda that directly affect the political and social life of Russian speakers around the world”.
RTVI is based in New York and broadcasts in 53 countries to a potential audience of 225 million people.