The channel provider and content producer Insight TV has signed an extensive content licensing deal with China’s leading video streaming company iQIYI.
As a result, its content will be made available on all of iQIYI’s ad-supported tier operated platforms, websites and its affiliated companies. Under the terms of the agreement, Insight TV will roll out 125 episodes of its library of original content as stand-alone titles on iQIYI. Over the licensing term of 12 months, both parties will review on a quarterly basis the portfolio performance and exchange titles accordingly.
Commenting on the development, Rian Bester, CEO of Insight TV, said: “The deal with iQIYI marks the first we’ve done with a video streaming platform in China and it is definitely the biggest single distribution deal we’ve done in terms of reach.
“IQIYI’s app is easy to download for PC, digital TV and mobile terminals and appeals to the market’s massive millennial and Gen-Z population. As Insight TV’s content fits squarely within their target audience, we anticipate that young Chinese viewers will relate to and enjoy the personal stories of adventure lovers and thrill seekers from around the world”.
IQIYI has over 560 million monthly active users, 106 million of which are subscribers.
