Nordic streaming company NENT is to merge its streaming service with the Finnish Elisa Viihde Aitio.
The combined service will be called Elisa Viihde Viaplay and bring together Viaplay’s original Nordic productions, Hollywood films and series, and high-quality kids’ content with Elisa Viihde Aitio’s wide range of Finnish films and original series.
From June 30, Viaplay Films & Series and Total customers in Finland will receive access to Elisa Viihde Aitio, while Elisa Viihde Aitio customers will be able to view Viaplay’s Films & Series package.
Anders Jensen, NENT Group President and CEO said: “Elisa Viihde Viaplay is the perfect combination of our respective strengths – a standalone streaming service that will address the whole Finnish market and provide viewers with an even stronger and more diverse offering.”
Added Elisa CEO Veli-Matti Mattil: “By joining forces with NENT Group we are able to offer Finnish customers an exciting combination of high-quality content with a strong focus on Finnish and Nordic original series.”
There’s also a price increase on the way from August 1 when the monthly price of both Films & Series and Viihde Aitio will increase by approximately €3 to €12.99. For new customers, the adjusted price will apply from 30 June.
The price of Viaplay’s Total package, which includes Viaplay’s premium sports offering in addition to Films & Series, will remain unchanged at €34.99 per month.
The two services will continue to operate independently until the autumn.