Netflix is likely to end this quarter with almost one million subscribers in Poland.
Although the company does not usually release figures for individual countries outside the US, a study by Comparitech, based on the most up-to-date figures available and estimates, projects a Q2 figure of 997,143. This is significantly higher than the total of 879,083 for Q1 and 775,000 at the end of 2019. It also reflects the bounce in Netflix numbers seen worldwide following the outbreak of the coronavirus pandemic and imposition of lockdowns.
Further interesting stats include a sizeable increase in Netflix’s revenues in Poland, up from $27,427,374 in Q1 to an estimated $31,110,870 in this quarter. Meanwhile, the average monthly revenue per paying membership in Q1 was $10.40, which was the same as in many other large European Netflix markets including the UK, France, Germany and Spain.
The study looked at the 26 leading Netflix markets from around the world and Poland, the only CEE country in the list, came in at number 23. The next largest outside the list, certainly in terms of subscriber numbers, are likely to be Romania and Russia, with others such as Hungary and the Czech Republic probably trailing by some distance.
Interestingly, the study also examined such factors as cost-effectiveness for basic and premium Netflix plans and where the cheapest and most expensive places are to watch the service. From a global perspective, Poland was not placed in any of the 10 most or least expensive locations, while the country where Netflix offers the best value for money was found to be Colombia.
Netflix has recently seen the most growth in subscriber numbers in Europe, the Middle East and Africa, while the Asia-Pacific has recorded the highest increase in revenues. It remains to be seen how its performance, including in the CEE region, will be impacted by greater competition and the lifting of lockdowns as the pandemic subsides.
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