The agreement, of which financial details were not disclosed, covers 100% of the shares and all 10 employees of the Swiss company.
“We are on a winning track with Sunrise TV neo, and will use Wilmaa’s strengths to advance our OTT offer further. The innovative force and technological expertise of the Wilmaa team have convinced us,” said André Krause, CEO of Sunrise. “Our customers will benefit from the most attractive OTT TV offer in Switzerland.”
Sunrise wants to maintain the Wilmaa brand as well as the advertising-financed free and subscription-based premium offer.