Sky has launched its own broadband service into the Italian market.
The system developed by parent Comcast and Sky in the UK will initially be available in 26 Italian cities and large municipalities including Milan, Turin, Genoa, Florence, Bologna, Venice, Bari, Naples, Catania, Palermo, Cagliari.
It runs on a brand-new, cutting edge, pure fibre infrastructure and takes full advantage of Open Fibre’s “last mile” FTTH to subscribers’ homes.
The Sky WiFi Hub, based on Comcast technology allows the signal to reach every room in the house, and is controlled through the Sky WiFi App.
“This is an important step both for our company and for Sky families. And we are very proud of it” comments Maximo Ibarra, CEO of Sky Italia. “We have made an important investment in creating Sky WiFi, because we believe that technology is key to innovation and connecting people to all the content they love.”
Its also an important part of the Sky strategy. Satellite subscribers are encouraged to watch on demand content that requires a broadband connection and Sky is the market where the broadband only box made its debut.
A number of packages have been made available including the ‘Smart’ package that includes a fibre connection, the Sky WiFi Hub and the Sky WiFi App for €29.90 per month and €49.00 activation cost. The Ultra WiFi package adds Sky WiFi Pods that create a mesh network around larger homes with multiple floors.