As European football competitions gradually get underway once more, the UEFA.tv app is to be added to Hisense and Toshiba televisions.
The app will be available through the VIDAA Smart TV operating system, which will then be deployed outside of Europe in the coming months.
Guy Laurent Epstein, marketing director of UEFA Events SA said: “Partnering with Hisense, a UEFA national team football official sponsor, to provide the UEFA.tv app on Hisense and Toshiba Smart TVs makes for a winning combination. UEFA is delighted to continue to bring incredible video content from our competitions to all fans and look forward to entertaining this new audience on the first smart TV platform to feature UEFA.tv.”
Guy Edri, vice president of Business Development for Hisense’s VIDAA platform added: “I am delighted that Hisense is the first TV manufacturer to offer UEFA.tv on its televisions. Our mission is to bring the finest sports
entertainment – both global and local – to fans at the touch of a button. Thousands of hours of great football matches and documentaries will now be available free of charge to Hisense and Toshiba smart TV
owners all over the globe.”
The UEFA.tv app features match re-runs, highlights, magazine show programming and player features.