Less than two months after its launch, Disney+ has become the third-largest subscription video on demand service in the UK.
Omdia Consumer Research estimates the streamer has 4.3 million subscribers, representing a 16.8% share of subscribers by the end of April. It puts the House of Mouse in the company of the two market leaders Netflix and Amazon, which claim 58.4% and 46.9% respectively.
“Disney+ arrived in the UK just as Covid-19 social distancing and quarantine measures commenced,” said Maria Rua Aguete, senior research director, video, TV and advertising for Omdia. “Streaming services like Disney+ and Netflix have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained. The content and user experience offered by these services have proven to be their key differentiators. In particular, the current catalogues offered by these services have become increasingly alluring to viewers, given the pandemic has halted production of new video content.”
Omdia runs its online survey conducted twice a year examining consumer behaviour, with a focus on television and video services.
