Sky Media has announced it is to provide an additional 150 businesses with targeted TV advertising support.
The Sky sales arm says its received an “overwhelming interest” in the scheme. It will now invest a total of £2.5 million in the fund, supporting 250 businesses. Each will receive £10,000 in AdSmart campaign funding and full support on the creative process.
The initial 100 SMEs supported include companies up and down the country such as Sashed, Field & Flower, Care and Carers, Parent Pool, Love Writing and Dunnet Bay Distillers, all of which will receive additional complimentary support in creating their ads from Shutterstock.
“We received over 1,000 entries in just five days when we opened the scheme – so now we’re extending it,” said David Sanderson, Director of AdSmart Local & Development at Sky Media. “SMEs have a voracious appetite for targeted TV advertising at the moment. As lockdown eases more brands are returning to TV every day and advertising via AdSmart allows companies to reach their target audiences and help establish a new form of business confidence.”
The original campaign was launched in May.
