The Dutch incumbent has launched a TV service targeting SMEs.
According to the company, its market research shows that 48% of SMEs do not have TV but would like to have it. It adds that one example of such a service would be SMEs having their own channel to display information to employees and visitors.
Commenting on the new service, named Business TV(Zakelijke TV) and offered as part of KPN Een MKB, Jilles Limburg, director of marketing at KPN business market, said: “Business TV offers endless possibilities for entrepreneurs to let their customers and employees relax while waiting, or to actively inform them about their own company.
“In addition, it offers numerous commercial opportunities by entering into partnerships or offering products yourself”.
Business TV gives businesses the ability to watch TV interactively, so they can pause, record and rewind programmes. Missed broadcasts can also be viewed.
It consists of more than 30 HD TV channels, regional channels and over 20 radio stations.
It can also be expanded to include Fox Sports and Ziggo Sport.
Business TV is offered with the internet and each display requires a subscription of €13.50 a month, excluding any discounts, and a HD receiver.
The latter, worth €70, is currently delivered free of charge.
