Ukraine’s leading cable operator Volia has introduced flexible thematic packages on its new VoliaTV multiscreen platform.
Commenting on the packages – Volia Live TV, Volia Sport, Volia Movies, Volia Kids and Volia World – the company’s CEO Anton Dziubenko said: “We studied audience tastes and found that the families of users of traditional television place news and politics in first place. At the same time, these categories are much less interesting for users of interactive television, who are more likely than others to buy packages with movies and series. Fans are ready to buy a package that combines only the best sports channels – nothing special. 40% of households that watch TV have children, so the Volia Kids package, which includes a Volia Cine + Kids channel with several audio tracks, is ideal for young viewers to learn foreign languages. We have developed this channel with the help of child psychologists, international video content specialists and parents”.
Users of Volia’s multiscreen platform can independently choose packages based on their interests and watch content on different screens.
Dziubenko added: “We want to change the situation where people pay 100% of the tariff and watch 10% of the content. And we offer them to watch 100% of the content and pay only for what you watch. The TV users themselves, their tastes and habits helped us create these flexible thematic tariffs, and the price makes them as affordable as possible for everyone”.
Volia says that its multiscreen platform, which made its debut in May, is the first such service in Ukraine to offer such flexible packages.
