Eurosport has expanded its digital leadership team with the appointment of Amar Melwani as VP Distribution Partnerships and Rights Strategy.
Melwani’s brief is to further develop Eurosport’s future digital sports rights strategy to offer the widest multi-sport offering of world-class programming, however they choose to access it. He will also establish and manage third-party distribution partnerships for Eurosport’s digital subscription offerings, working with device manufacturers, operating system platforms and other strategic distributors.
Melwani joins from The Walt Disney Company where he managed partnerships, product marketing and analytics for the new global OTT platform, Disney+. He previously led rights acquisitions, content distribution and the direct-to-consumer business for Disney-owned ESPN across EMEA, and prior to this, managed the distribution of Sky’s international direct-to-consumer service.
Paul Rehrig, General Manager, Eurosport Digital, said: “As we continue to drive our direct-to-consumer strategy forward, we are excited to welcome Amar and will greatly benefit from his experience developing world-class OTT services and building distribution and commercial businesses within sports media.”
Amar Melwani, VP Distribution Partnerships and Rights Strategy, added: “The scale and depth of Eurosport’s sport portfolio, combined with a unique level of country-by-country localisation across Europe, is unrivalled anywhere and provides an outstanding foundation for delivering best-in-class direct-to-consumer offerings to customers and partners.”
Melwani is based in London and reports to Paul Rehrig, General Manager, Eurosport Digital.