The new digital service will be available worldwide via the club website and app, for all devices (PC, tablet, mobile and TV using cast technology), and in three languages (Catalan, Spanish and English). Users will find more than 1,000 hours of content and over 3,000, 100% Barça videos, which can be viewed on demand.
The launch of Barça’s new streaming platform is linked to the launch of the Premium version of the Culers Membership loyalty programme, which will offer access to all of the club’s digital products and services.
FC Barcelona notes it is the current world leader in digital. Its 350 million online followers, with which it engages in the form of 1.4 billion interactions, are more than any other sports club can boast.
This new digital strategy will allow the club to get even closer to its global fan base, reaching them directly without intermediaries, and learning more about their individual preferences. The ultimate goal is to offer fans personalised experiences and content while also boosting this new line of business, which is expected to become one of the club’s biggest sources of revenue in the coming years.