The CEE online video and TV service Megogo has signed a multi-year contract with the NBA for exclusive rights to broadcast the league in Russia.
Valid until 2023, it will take effect with the new NBA season which starts this November and will allow Megogo to show all games and content produced by NBA and the right to show the NBA-TV channel.
Commenting on the development, a Megogo company statement said: “The NBA is the league, in which any basketball player in the world strives to play. NBA means the games that global media companies are competing to broadcast. We had a great collaboration with the NBA colleagues and signed an exclusive contract that will allow our companies to reach new heights. All our viewers and millions of basketball fans in Russia will have the most convenient and legal access to unique world-class sports content, including live broadcasts of the best NBA games with Russian commentary”.
Megogo will begin broadcasts of NBA games after the 2019-20 NBA season resumes.
Separately, Megogo had secured exclusive rights to broadcast events from the US boxing promotion company Top Rank in Ukraine. Megogo viewers will be able to watch both live and recorded events until the rest of this year, shown in a separate, soon-to-be launched interactive channel named Megogo Ring.