As a result, bespoke Polish football content will be distributed across Dugout’s embed video products to a global audience of 60 million football fans.
Commenting on the development, Malgorzata Borkowska, Ekstraklasa media rights consultant, said: “We are thrilled to partner with Dugout and benefit from their expertise in working with the biggest clubs and rights holders across the world. We believe our league offers something very special and we’re glad we can now grow our digital presence and profile with football loving fans globally”.
Dugout co-founder and chairman, Elliot Richardson, added: “In the last few years, Ekstraklasa has seen consistent growth in its number of viewers and popularity both within Poland and globally. The league has a great reputation for its outstanding production quality and we look forward to working alongside Ekstraklasa to further help them with their global expansion. Ekstraklasa’s large global audience will now receive bespoke content delivered through our publishing partners and through dedicated channels of Dugout”.
Leszek Miklas, CEO of Ekstraklasa Live Park said: “As the League’s production arm, we are proud that our long-term investments in world-class production have enabled this partnership to take place. For many years now, Ekstraklasa LivePark has been working with Poland’s top professionals, who handle not only broadcasting production, but also daily editorial work, clipping and the creation of archive footage that documents the historic moments of the Polish Ekstraklasa League”.
Dugout was launched by some of the world’s largest football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, and now has partnerships in more than 30 countries, with Ekstraklasa being its latest addition.
The company distributes more than 2,500 brand-safe, professional videos a month delivering in excess of 400 million views globally.