NENT says its Viaplay sports packages will revert to their regular pricing model as of July 1 in Sweden, Denmark and Finland. Norwegian customers will receive a few more weeks grace before they too are charged the full rate.
The decision follows the restart of the Premier League, slated for June 17, with Superliga, NASCAR, Bundesliga, UFC and several other sports already underway.
NENT had temporarily reduced its pricing in March following the postponement of sports events due to the worldwide spread of the coronavirus.
Anders Jensen, NENT Group President and CEO commented: “Just like sports fans everywhere, we are delighted to see live sports returning to the screen, and we expect even more to follow in the coming weeks. The situation in recent months has been unprecedented, and our fast and proactive move in March to lower our sports prices was the right thing to do for customers. We were the first to do this and most others have followed suit.”
From 1 July, Viaplay’s sports packages will return to their previous monthly prices of SEK 399 in Sweden, DKK 309 in Denmark and €29.99 in Finland. The monthly prices of Viaplay’s Total packages, which include series, films and sports, will also return to their previous levels of SEK 449 in Sweden, DKK 339 in Denmark and €34.99 in Finland.
Viaplay’s Total package in Norway will return to its regular price point at a later date. NENT Group launched a Viaplay Total package in Iceland on 15 May and the price of this offering remains unchanged at ISK 1,599 per month.