• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Younger viewers turn UKTV’s classics during lockdown

May 27, 2020 12.17 Europe/London By Broadband TV News Correspondent

UKTV says its seen a 55% volume increase in 16-34s since lockdown.

Alongside the linear viewing, UKTV’s on demand service, UKTV Play, has seen a 16% volume increase in 16-34s using the platform and a 27% increase in views to the service overall. Younger viewers are watching more vintage and factual shows on UKTV Play with Birds of a Feather and early episodes of Casualty, Classic EastEnders and The Bill all seeing upticks in 16-34 volume, alongside UKTV Originals such as Expedition with Steve Backshall and Borderforce: America’s Gatekeepers.

UKTV CEO Marcus Arthur commented: “Television can bring great comfort in these troubled times. We’re staying at home and the news is bleak, but escapist, entertaining and comforting TV can bring great joy. Shared viewing has increased by a quarter as families sit down together to watch TV and the boost in 16-34-year-olds visiting UKTV’s channels has contributed to the network’s strong growth in share of commercial impacts.

The UKTV network is reaching a higher volume of young people more frequently with weekly reach up 22% and daily reach up 37.8%. UKTV’s entertainment channels have also seen big SOCI gains in recent weeks with Dave now the biggest non-PSB owned channel for 16-34s.

Dave and Gold have each increased their 16-34 profiles by 3 percentage points (to 19% and 16% respectively). Overall, the network has added 0.70 of a SOCI point during the lockdown period with its share of commercial impacts rising to 8.25% (an increase of 9%).

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, TV Tagged With: UKTV Edited: 27 May 2020 12:18

Latest News

  • Media Innovation Platform: Is TV moving online?
  • OTTera partners with IBA boxing
  • EBU promotes Michelle Roverelli
  • German health tv launches first FAST channel with Amagi
  • Bitmovin delivers live stream for the Grammys

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q & A: MainStreaming CEO Antonio G. Corrado

Broadband TV News sits down with MainStreaming’s CEO, Antonio G. Corrado to talk, streaming, latency, and ANGA COM.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...