Eutelsat Communication’s popular 13 degrees East slot has been selected by Travel Africa Network for the broadcast of its first High Definition African travel channel.
The multi-year contract for the Hotbird neighbourhood will give Travel Africa access to 135 million TV homes in Europe, North Africa and the Middle East.
The channel promotes tourism and hospitality in Africa.
Commenting on the deal, Nicolas Baravalle, Regional Vice President, Sub Saharan Africa of Eutelsat of Eutelsat said:
“We are proud to welcome Travel Africa Network to the HOTBIRD line-up. Their confidence reflects the unparalleled reach of our 13 degrees East of both installed households and luxury hotels, and we hope it will lead the way for more African channels targeting Europe and MENA.”
Maggie Mutangiri, CEO of Travel Africa Network added: “We are delighted to launch the first dedicated African travel channel on HOTBIRD, enabling us to broadcast high quality content to the widest-possible audience to promote African travel experiences and attract more visitors to our beautiful continent. We look forward to a long and fruitful relationship with Eutelsat as we look to expand our offer in the future.”