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TV ad spend grows in Russia

May 21, 2020 11.27 Europe/London By Chris Dziadul

Russia’s total ad spend in the first quarter amounted to R115-116 billion (€1.46-1.47 billion), or 4% more than in the same period last year.

According to data published by the country’s Association of Communication Agencies (AKAR), TV accounted for R42.5-43 billion, up 3% on Q1 2019.

While spend on the main channels grew by 2% to R40.6 – 41.1 billion, that for thematic services increased by 20% to R1.9 billion.

Internet accounted for the highest spend among media, its R55-56 billion total in Q1 being 10% higher than a year earlier.

While OOH spend was unchanged on R10.8-11 billion, press (R2.6-2.8 billion) and radio (R2.7-2.9 billion) fell by 22% and 17% respectively.

The publishing industry has questioned the ad spend figure for press and believes it to be higher.

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Filed Under: Central & East Europe, Newsline Tagged With: AKAR, Russia Edited: 21 May 2020 11:27

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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