The deal to bring the channel to Rostelecom was brokered by Them Rus and overseen by Chiara Mckee, VP, EMEA Global Networks, Blue Ant Media.
Commenting on the development, Ward Platt, CEO Global Networks, Blue Ant Media, said: “Love Nature has seen explosive growth in the last 18 months, growing to be in 110 territories on 55 different platforms reaching over 150 million households.
“Launching on Russia’s incumbent pay-TV platform, Rostelecom, continues that trajectory allowing us to share captivating wildlife stories with a significant Russian audience”.
Natalia Kabikova, MD of Thema Rus, said: “Our company is a channel distributor in Russia and the CIS. We are thrilled that Love Nature’s amazing stories and breath-taking visuals are now available for Rostelecom viewers to enjoy. Bringing Love Nature to Rostelecom and to other significant partners across Russia is a significant milestone for the brands ongoing global expansion”.
Alexander Kosarim, director of content policy at Rostelecom, added: “We see that in modern conditions the demand for cognitive and developing content is growing. Spectators try to quench their thirst to travel and discover, which are not yet available, in virtual mode. The new Love Nature 4K television channel gives you the opportunity to get acquainted with the picturesque corners of the planet and explore wildlife in the highest quality TV”.
Love Nature 4K is also available in Russia on the pay-tv platform Tricolor and in the on demand content of the OTT platform Okko.