According to the latest report by Digital TV Research, about $16 billion will be added this year. SVOD’s share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to a total of $98 billion.
Commenting on the findings, Simon Murray, principal analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown – and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 – but recovery thereafter”.
From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025, up from 13 countries in 2019.
Revenues in the US will nearly double between 2019 and 2025, adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. Although AVOD in the country will fall in 2019 and 2020 it will recover from next year.
For more information on the Global OTT TV and Video Forecasts report, please contact: Simon Murray, firstname.lastname@example.org, Tel: +44 20 8248 5051