The leading Ukrainian cable operator Volia has launched a new multiscreen platform.
Named Volia TV, it gives access to licensed content on all screens and around a million customers will be able to watch almost all Volia’s content on it free of charge until the end of this month.
Commenting on the development, Anton Dzubenko, Volia’s CEO, said: “Several years ago, telecommunications giants such as Sky and Virgin Media (UK), Telia (Sweden) and our neighbours at Polsat (Poland) began offering multiscreen tools. Volia, in turn, launched the mobile application Volia TV as a “to go” service in 2017. Today, smart TVs and boxes for Android are quite popular in the market, people use them not only to watch linear channels. About 30% of Volia subscribers have smart TVs, most of which have been purchased in recent years. That is why now the equipment and digital technologies of Volia allow launching the multiscreen platform Volia TV. And I am very proud that quarantine is not an obstacle for our employees – they were able to remotely complete the main stages of product development, which will provide new opportunities for content consumption for our viewers and new audiences”.
In Ukraine, 89% or 12.7 million households currently have at least one TV set. According to the Industrial Television Committee, 27% have a desktop computer, 34% a laptop, 23% a tablet and 83% have a mobile phone or smartphone.
Dzubenko added: “56% of our subscribers watch movies every day. A quarter of our channels are in HD quality. Now subscribers can watch their favourite content anywhere, from all screens and at any time. The new multiscreen platform will help us expand the geography of our products outside the company’s presence – in Odessa, Mykolayiv, Uzhhorod and other cities. After all, we also strive for those market viewers who do not have the opportunity to connect to our network, but are looking for legal world class content”.
The new multiscreen platform is already available to customers of any ISP in Ukraine. It has online video content from Disney, Pixar, Fox, Universal, ABC, Paramount and others and includes a number of interactive features.
