Viaplay is launching its new sports package in Iceland on Friday.
Already over 5% of Icelandic households have signed up to the Viaplay series and movies package since 1 April.
Owners NENT Group have the rights to more than 50,000 hours of live sporting action – including live coverage of Bundesliga football and NASCAR motorsport on its opening weekend.
Danish Superliga football wil follow from 28 May.
The Revierderby between Borussia Dortmund and FC Schalke 04 on Saturday will mark the return of the Bundesliga. The clash will be shown live on Viaplay with Icelandic commentators, as will 1. FC Union Berlin vs. FC Bayern München on Sunday and SV Werder Bremen vs. Bayer 04 Leverkusen on Monday. The weekend’s remaining six Bundesliga ties will be available with English commentary.
The Viaplay sports package in Iceland will be priced at ISK 1599 (€10) per month. NENT Group launched the Viaplay series and movies package in Iceland on 1 April, priced at ISK 599 (€4) per month, and more than 5% of Icelandic households have already signed up. Both packages are available to customers through direct subscriptions and third-party partnerships.