TV3 Group and the mixed martial arts (MMA) organisation have signed a multi-year broadcast partnership.
Under its terms, all live UFC events will be shown on the TV3 Sport channel, as well as on Go3, the largest OTT platform in the Baltics. UFC returns this Saturday, May 9, with an interim lightweight title bout between Tony Ferguson and Justin Gaethje.
Commenting on the agreement, David Shaw, UFC senior VP, international and content, said: “TV3 Group provides the perfect platform to bring UFC content to an extensive audience across the Baltics, and what better time to kick things off than with one of the most highly anticipated events of the year. We are excited to further grow the UFC brand in Europe and bring our fans all the action live through TV3 Sport and Go3″.
Raimonds Zeps, head of sports at the TV3 Group, added: “We are delighted to enter into this exclusive partnership with the UFC and we look forward to provide our Baltics MMA fans with a unique viewing experience. UFC has become a huge brand in the sports world making it a perfect fit for our strategy in offering our sports viewers the world’s best sports events. UFC is also the first of major sports events to return to the action and provide fans with the long-awaited emotions and excitement while still keeping all involved people safe with the strict health and safety standards”.