Synamedia has announced a partnership with Google Cloud that will allow it to expand its video network portfolio with new over-the-top (OTT) “as a service” offerings.
The video software provider said the partnership would particularly benefit sports events, reducing latency that can often delay OTT services by up to a minute when compared to broadcast TV.
Both OTT streaming services and traditional broadcasters are expected to benefit from Google Cloud’s best-in-class low latency network and Synamedia’s best-in-class low latency solution for live linear video delivery.
Synamedia says its technology is capable of reducing the amount of time from content ingest to OTT device delivery to between 5 and 7 seconds – equivalent to broadcast capabilities.
“As the live TV landscape shifts toward OTT delivery, the industry needs technology that matches what viewers have become accustomed to with premium digital TV services,” said Julien Signes, Senior Vice President and General Manager, Video Network, Synamedia. “Thanks to our partnership with Google Cloud, we are enabling the Infinite Entertainment viewers expect, without delay and with the highest quality.”
Synamedia will use an enterprise platform known as Google Kubernetes Engine (GKE), used for containerized applications, to enable customers to scale as they grow with an end-to-end automation pipeline.
“We’re excited to partner with Synamedia to help advance the future of streaming video and entertainment,” said Anil Jain, Managing Director, Media & Entertainment Industry Solutions at Google Cloud. “By delivering Synamedia’s portfolio of OTT solutions, running as a service on Google Cloud, we can deliver high-uptime, low-latency, and scalable video services to businesses around the world.”
This partnership will also bring together artificial intelligence and machine learning innovation from both companies.
