The addition is an all-in portfolio of complementary capabilities, technical deployment options, vendor partnership network and pre-integrations. According to 3SS, the goal is to empower operators and broadcasters to focus on achieving business objectives earlier and create superior experiences when developing their next-generation entertainment products, including Android TV, multiscreen, and voice services.
By choosing 3Ready, deployed today in next-gen networks worldwide and being viewed in an aggregated 10 million homes, operators can accelerate time-to-market, kickstart revenues, and innovate rapidly, free from technology vendor-lock-in.
Service providers using the 3Ready entertainment ecosystem are presented with an array of pre-integration options. 3Ready can be connected with the back end, content protection, recommendation engine, set-top box, and other system elements, of an operator’s or broadcaster’s choice.
An example of what’s possible with the 3Ready entertainment ecosystem is linear-on-demand. The solution introduced at IBC 2016 enables the curation of video assets from a diverse range of sources and assembles them in a personalised linear experience, presented as topic- or theme-based content feeds.
“To thrive in today’s challenging and confusing marketplace, amid the growing dominance of streaming giants, service providers must differentiate with user-centric offerings built around personal interests rather than the classic models tied to channel brands,” said Pierre Donath, Chief Product Officer at 3SS. “But in parallel they need to increase the stickiness of their service. Better personalisation and simpler, more useful content discovery and access are the answers.”