Sky is reporting a 28% increase in the number of people turning to its boxset.
A total of 123 million downloads have been made in recent weeks comprised of 34 million for Sky’s own boxed sets, 22 million for the BBC iPlayer, an increase of 28%, and 11 million to All 4 (66%).
Requests to access content via apps such as Netflix and You Tube through Sky Q have increased by a third with over 50million requests.
Zai Bennett, Managing Director of Content at Sky, said: “Interestingly, we’re not just seeing viewers watch comedies or old classics to escape these uncertain times, but watching a broad mix of genres including chewy premium dramas and cinematic comedy as well as more escapist TV.
“We’re seeing that people are looking for variety in lockdown, no longer able to go to their weekly yoga class or their favourite restaurant, Brits are being imaginative, looking at ways to recreate their favourite pastimes at home.
On demand content aimed at children has risen by 40%, while there has been a 45% increase for Sky Cinema and 55% to Sky Arts.
Sky News has seen a 230% increase in viewing and lunch time news bulletins have seen the biggest uplift, BBC News at One is up by 70% and ITV news is up by 53%.
