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Super RTL to launch children’s radio station

April 23, 2020 02.43 Europe/London By Jörn Krieger

German commercial TV broadcaster Super RTL plans to launch a nationwide radio station for children and families at the end of May 2020.

Toggo Radio will be distributed via its own platforms, online radio portals and smart speakers such as Amazon Alexa, Super RTL’s managing director Claude Schmit told German industry publication DWDL.

“With Toggo Radio we are completing our portfolio for children and families, but also for the advertising market,” said Schmit. “Audio usage has increased significantly. Children listen with enthusiasm to music, radio plays and news made for them. And wherever there are children, we want to be there, too. That’s why this offer is a logical step for us.”

Toggo Radio will have “family-friendly” programme line-up including a daily morning show, current charts music, children’s songs and radio plays.

Conventional distribution on FM or DAB is currently not planned.

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Filed Under: Newsline, Radio, TV Tagged With: Amazon Alexa, Claude Schmit, Super RTL, Toggo Radio Edited: 24 April 2020 17:17

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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