The acceptance of a single provider of TV content on the internet is proving slow to gain traction in Russia.
Quoting a survey by TelecomDaily, Kommersant reports that only 2% of pay-TV operators are currently connected to Vitrina (‘Showcase’) TV, while 15% will refuse to broadcast the 20 national TV channels carried by the first and second multiplex if the law on having a single provider is adopted.
A further 24% are ready to integrate the Vitrina TV player and the remainder still have to decide what to do.
Kommersant adds that the survey was undertaken from March 30-Aprtil 6 among the top managers of 114 operators in 15 cities throughout Russia. It excluded mobile companies and online movie services.
Vitrina TV was founded by National Media Group (NMG) and also includes CTC Media, VGTRK and Channel One.
The transition to the Vitrina TV service has been put back to May 1 due to the coronavirus pandemic.
As previously reported by Broadband TV News, opposition to the bill that will make the use of Vitrina TV to distribute TV content on the internet is growing.
