VIDEO The SERAPHIC subsidiary MetaX Software has entered into a partnership with TCL FFalcon in the connected TV (CTV) advertising market in Latin America.
The partnership will enable advertising scenes on TCL smart TVs, helping advertisers to target broader audience on TV screens complying with local data privacy regulations.
TCL is the second largest TV corporation in the world. In 2019, the company sold 32 million TV sets, up by 11.9% year-on-year and representing a market share in shipments of 13.0%.
Meanwhile, MetaX Software was founded by SERAPHIC in 2019 and has to date connected over 20 TV brands and channels which cover about 25 million OTT devices and 80 million large-screen users.
Commenting on the partnership, Ryan Chi, VP product management at MetaX Software, said: “Today’s CMO/CGO/COOs are faced with incomparable challenges than ever before. They have to make more complicated marketing matrix to reach target audience; meanwhile, marketing cost continues to rise while the ROI can’t be ensured. OTT advertising plays a significant role in today’s media segment. We’re happy to work together with leading DSPs, AD Exchange platforms and ad networks to build a highly independent, efficient and secure CTV advertising platform to accelerate the marketing process”.