SPI International has begun a comprehensive revamp for its flagship channel FilmBox which includes content acquisitions from major studios and the launch of a new graphics package.
The latter is expected to roll out for FilmBox channels worldwide, with an initial launch in the Czech Republic and Slovakia this month.
Commenting on the development, Haymi Behar, CMO at SPI International, said: “We are proud to provide our viewers with innovative products that utilise state of the art technology while remaining practical and familiar. The revamped graphics will introduce some new key features that will render content promotion more informative.
“For us, customer experience is key to all our designs and products. That’s why we have incorporated familiar patterns such as, the juxtaposition of our two brand colours – red and white – into the visual design while improving user experience through audio and video identity rebranding”.
Behar added: “We will continue to deliver on our promise to constantly improve our products and services and we are delighted to be able to share these enhancements with our viewers all around the world starting with the Czech Republic, where FilmBox has proven to be the best performing pay-movie channel for the past five consecutive months”.
