Average daily TV viewership was at its highest for 17 years in the Czech Republic in March.
According to Nielsen Admosphere, it has also been higher in all socio-demographic groups since mid-March, with the highest year-on-year increase (of up to half) in the last five weeks (March 11 – April 14) being in young audiences, university graduates and group A of the A-E socio-economic classification.
Data produced by ATO- Nielsen Admosphere shows that in the five weeks there was an overall increase of 25% in TV viewership among people aged 4+. This was equivalent to 52 minutes a day.
The most pronounced increase was in the 15-24 age group (+53%), followed by the socio-economic group A (+41%).
